Reggie Wilson drives a bus. Its a thankless job filled with stress, time pressures, and difficult customers. So, why does he love it? And why would busy people actually wait for him to serve them? Because Reggie makes them smile! Join Reggie on the #27 and watch as he transforms a dreary bus ride into an experience his customers look forward to. Its a ride you'll never forget! SMILE! breaks new ground with its inside-out model. As Reggie says, There are days I don't feel like smiling or putting up the smile sign, but I have to make a choice about where I want to be with my attitude. Living inside-out is about making choices. Your people will learn how a positive attitude can be the primary factor in every customer service interactionfor the sake of the customer AND, most importantly, for their own quality of life.