You may know that profound change a paradigm shift will one day transform the way you do business. The trouble is that new paradigms show up long before they are needed or wanted, and we usually recognize them only when we are in crisis.
Paradigm Principles takes you from being aware of the power of paradigms to having the tools to harness that power.
Futurist Joel Barker explains how to determine when the next influential paradigm in your industry is likely to appear and how to find and listen to the people usually outside your industry who are challenging your rules.
Paradigm Principles shows why its impossible to know all the facts when going through a paradigm shift and why data that makes perfect sense with the new paradigm makes no sense viewed through the filter of your old paradigm.