What's In It For Me? is the most innovative customer service video training tool in years. It addresses the topic of customer service from a viewpoint that will truly motivate employees their own perspective! Employees actually learn to consider What's In It For Me? and make customer service decisions that are in the best interest of the customer, the organization, and their own career. Viewers will learn tactical, face-to-face techniques for providing exceptional customer service, and they'll learn how using these techniques will benefit their career. They'll learn innovative concepts, like the Best Face of the Stone, that go beyond the typical customer service training messages to speak directly to the employee's reality (and not just the needs of the organization).