I'll Be Back
Join Bob Farrell as he share insights from a lifetime of taking care of the customer and of making them happy so that they always utter those magic words, "I'll Be Back!"

For 30 years restaurateur Bob Farrell excelled in an industry with an 80% failure rate. Opening over 150 restaurants without a single failure, including the enormously popular Farrells Ice Cream Parlor of the 1970's, Farrell is a master of serving the customer. As an added feature, Farrell interviews his good friend Jack McMillan, co-chairman of Nordstrom, a company cited more than any other as the standard for customer service.
Key Learning Points
- Service
- Consistency
- Attitude
- Teamwork