In organizational operations, it's always easy to play it safe, always easy to rely on standard procedures because "that's the way it has always been done." But the thing is, this kind of thinking gets many companies stuck and in decline, as Alex Rogo finds out in this program. He is trying to live the American dream. He has a loving family and is head of a manufacturing plant in his hometown. Then one day, everything begins to fall apart. Company executives threaten to close the plant. Alex slowly begins to lose control of his life - until he meets Jonah, who educates him about the true meaning of business and guides him to the true goal of his organization.
The Goal is about people like Alex, who must understand their world so they can change it. It is about getting a new perspective, a new look on things that goes beyond "the way it has always been done." Indeed, through Jonah's wisdom, Alex and his team think logically about their problems, point out the results of their actions, identify the "bottlenecks" in their work system and implement basic principles to improve performance.